Jim McEleney brings more than 40 years of expertise as CEO and managing sales, product, and marketing functions, including 15 years at a Fortune 1000 technology company.
Jim’s Expertise
Jim McEleney, Capeway Advisors principal, brings more than 40 years of expertise as CEO and managing sales, product, and marketing functions, including 15 years at a Fortune 1000 technology company, as well as at smaller and medium-size B2B manufacturing companies.
Using his CEO and line management experience, Jim combines fact-based analysis of the company environment with effective one-on-one performance coaching that enables the leader to develop a mindset that enhances repeatable processes and open communication among his or her team.
Jim’s expertise building data-driven skills among sales, product, and marketing teams that strengthen existing processes and develops agile responses to evolving market conditions.
Jim builds successful performance coaching relationships not only with his deep knowledge of sales, product, and marketing but also with empathy and honest feedback.
Jim’s coaching expertise is not theoretical. It’s proven. He’s “been there,” creating and delivering effective solutions in every aspect of sales, product, and marketing.
Jim’s Experience
Jim’s most recent role has been as CEO of a mid-size manufacturer of industrial furniture where he doubled revenue and tripled EBITA during his 9-year tenure. He accomplished this by strengthening organizational structure, processes, and concentrating on margin improvement. He was unafraid to invest in capital equipment and new technology such as CRM and marketing automation. Crucially, he focused intently on building leadership and high powered teams across the sales, product, and marketing functions.
From the outset of his career, Jim has had an innate understanding of the strategies and tactics required by the B2B sales process, enhanced by his effective communication with superiors, peers, and subordinates.
His ability to qualify prospective customers, discover and articulate their true needs, and close orders accelerated him through positions as sales engineer to regional sales manager to the sales and marketing director at a NYSE-listed company.
Jim has mastered the complexities of interfacing with design engineers and has successfully introduced products such as complex electronic test systems into B2B markets. His product process has always included the crucial task of defining and implementing the “whole product”— warranty, service policies, essential accessories, etc. Equally important, he has creatively employed pricing strategies that deliver excellent margins and superior bottom-line impact.
Successful marketing encompasses an intimate understanding of served markets, customer preferences, and the competitive environment. As a director of strategic marketing in both domestic and international markets, Jim skillfully managed and motivated internal teams as well as guided integration of acquired companies. He successfully new customer engagement tools such as useful, content-rich websites.